Privacy Policy
Our Data Protection Commitment
At JRW Real Estate, we are committed to protecting your personal data and respecting your privacy rights. We believe in transparency about how we collect, use, and share information about you.
This privacy policy explains our practices regarding the collection, use, and disclosure of personal data when you use our services or visit our website. We comply with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).
Key Principle: We only collect and use personal data that is necessary for providing our coastal property services and improving your experience with us.
Data Collection Information
What Personal Data We Collect
We collect personal data that you provide to us directly and automatically when you use our services:
- Contact Information: Name, email address, phone number, postal address
- Property Interests: Property preferences, budget requirements, location preferences
- Communication Records: Messages, consultation notes, property viewing feedback
- Financial Information: Budget ranges, mortgage pre-approval status (when relevant to our services)
- Technical Data: IP address, browser type, device information, website usage patterns
- Marketing Preferences: Communication preferences and consent records
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website.
If you prefer not to share your data, you may:
- Avoid filling out contact forms, account registrations, or any data-submitting features.
- Disable cookies through your browser settings (see our Cookie Policy for more details).
- Contact us directly to request the deletion of any previously shared personal data.
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our [Contact] page. We will process your request promptly.
How We Collect Data
We collect personal data through various methods:
- Direct Collection: Contact forms, phone calls, email correspondence, property consultations
- Website Analytics: Cookies and similar technologies to understand website usage
- Third-Party Sources: Property platforms, referral partners (with appropriate consent)
- Public Sources: Publicly available property records and market data
Legal Basis for Data Processing
We process your personal data based on the following legal grounds:
- Consent: Marketing communications and non-essential cookies
- Contract Performance: Providing property services and managing client relationships
- Legitimate Interests: Business operations, fraud prevention, and service improvement
- Legal Obligations: Compliance with property law and financial regulations
Data Retention Periods
We retain personal data for different periods depending on the purpose:
- Active Client Data: During the service period plus 7 years for legal compliance
- Marketing Data: Until consent is withdrawn or 3 years of inactivity
- Website Analytics: 26 months maximum for Google Analytics data
- Communication Records: 6 years for business correspondence and compliance
How We Use Your Personal Data
Primary Service Purposes
- Providing coastal property advisory services and consultations
- Matching you with suitable properties based on your requirements
- Managing property viewings and transaction processes
- Communicating about properties, services, and market updates
- Processing service agreements and managing client relationships
- Providing ongoing property management and support services
Data Sharing with Third Parties
We may share your personal data with trusted third parties in specific circumstances:
- Property Partners: Estate agents, solicitors, surveyors involved in transactions
- Service Providers: Marketing platforms, website analytics, customer relationship management
- Legal Professionals: When required for transaction completion or legal compliance
- Regulatory Bodies: When required by law or property market regulations
Important: We never sell personal data to third parties for commercial purposes.
Marketing Communications
With your consent, we may use your data for:
- Sending property market updates and investment opportunities
- Inviting you to property events and coastal market seminars
- Sharing relevant coastal property news and insights
- Conducting client satisfaction surveys and feedback requests
Website Analytics and Improvement
- Understanding website usage patterns and user preferences
- Improving website functionality and user experience
- Measuring the effectiveness of our marketing campaigns
- Developing new services based on client needs and behaviour
Data Protection Measures
Technical Security Measures
- Encryption: All data transmission and storage uses industry-standard encryption
- Secure Servers: Data stored on secure, professionally managed servers with regular backups
- Access Controls: Multi-factor authentication and role-based access to personal data
- Regular Updates: Systems regularly updated with latest security patches and improvements
- Network Security: Firewalls and intrusion detection systems protect against unauthorized access
Organisational Safeguards
- Staff Training: Regular data protection training for all team members
- Data Minimisation: We only collect and retain data that is necessary for our services
- Privacy by Design: Data protection considerations built into all business processes
- Vendor Management: Due diligence on all third-party data processors
- Regular Audits: Periodic reviews of data protection practices and security measures
Incident Response Procedures
In the unlikely event of a data breach:
- Immediate containment and assessment of the incident
- Notification to relevant supervisory authorities within 72 hours where required
- Direct communication to affected individuals where there is high risk
- Full investigation and implementation of additional protective measures
- Transparent reporting and lessons learned documentation
Your Data Protection Rights
Right to Access
Request a copy of all personal data we hold about you, including details about how it's being used and who it's shared with.
Right to Rectification
Request correction of inaccurate personal data or completion of incomplete information we hold about you.
Right to Erasure
Request deletion of your personal data in certain circumstances, such as when it's no longer necessary for the original purpose.
Right to Data Portability
Receive your personal data in a structured, commonly used format, or request transfer to another service provider.
Right to Object
Object to processing of your personal data for direct marketing purposes or where we rely on legitimate interests.
Right to Restrict Processing
Request limitation of how we use your personal data in certain circumstances while maintaining the data in our systems.
How to Exercise Your Rights
To exercise any of these rights, please contact us through our contact form or send us an email. We'll respond to your request within one month, though complex requests may take up to three months.
Verification: For security purposes, we may need to verify your identity before processing requests involving personal data access, correction, or deletion.
Right to Lodge a Complaint
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority. Visit ico.org.uk for more information.